Impact of EU DSA and iOS 17.4 on Shopware PWA

The discontinuation of support for progressive web apps (PWAs) in the EU by Apple with the iOS 17.4 update has significantly impacted Shopware stores and EU merchants. This article delves into the effects of this decision on Shopware PWAs and their user experience.

What is Shopware PWA?

Progressive web apps built on the Shopware eCommerce platform deliver an app-like experience by merging website and native app functionalities for a seamless UX/UI. Shopware PWAs boast fast loading times, an offline mode, and push notifications.

Impact of the EU Digital Services Act

The EU Digital Services Act (DSA) compels Apple to allow alternative browsers and app stores on iOS devices. As a countermeasure, Apple has ended support for PWAs on iOS in the EU with the iOS 17.4 update. This regulatory shift impacts the functionality of Shopware PWAs for European Union merchants. The lack of PWA support means EU merchants can no longer utilize PWA features to boost user engagement.

These limitations include:

No Push Notifications: Merchants cannot send real-time notifications to users.

No "Add to Home Screen" Option: It's not possible for users to add the PWA to their home screen anymore.

Reduced Offline Functionality: The removal of PWA support limits the offline capabilities of Shopware PWAs.

Reduced User Engagement: The lack of PWA support could lead to a decrease in user engagement.

Apple contends that integrating alternative browser engines would necessitate substantial architectural changes, deemed impractical due to the DMA's other requirements and the minimal adoption of PWAs.

The Future of Shopware PWAs in the EU

Shopware PWAs in the EU will likely face challenges in maintaining user engagement and delivering a seamless user experience. Merchants may need to consider alternative solutions to compensate for the lack of PWA support on iOS devices.

Because of the discontinuation of PWA support, Shopware merchants in the EU should consider the following alternatives:

Native Mobile Apps: Merchants can develop native mobile apps to provide users with an app-like experience.

Hybrid Apps: Merchants can build hybrid apps that combine native and web app functionalities.

Conclusion

The discontinuation of PWA support on iOS devices in the EU has significantly impacted Shopware PWAs and their user experience. Merchants should consider alternative solutions to maintain user engagement and deliver a seamless user experience.

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